María Lucía Barrueta started out writing a fashion blog, then moved into producing brands, and is now a consultant for Samsung Latin America.
GUAYAQUIL, Ecuador – I always dreamed of becoming a fashion influencer, and today, it is my primary source of income.
While studying social communication in college, I began a professional internship at a fashion magazine. I decided to launch a blog to stand out.
I never imagined that months later, it would lead me to become an ambassador for fashion brands.
With a solid audience behind me, I forged forward to realize my dream.
When I started my blog, I didn’t realize I was creating a consistent routine. I would share my looks, give out beauty tips, and set trends.
When my first income arrived from the blog, I noticed that not only did I earn money, but the brands that I recommended also grew. I quickly became a conduit for companies to advertise their products.
As time went on, I continued to work with and recommend brands I use in my daily life. I make strict selections on what I advertise because I want to provide relatively sound advice to my followers.
The world of the internet evolves at a fast pace. As a result, I had to put my blog aside to dedicate all my time to social networks. I worked many hours setting trends, and I understood the value of my efforts.
My number of followers rose by the hundreds every day, exceeding my expectations. Soon, it was time to expand and create a website. This new space became the most comfortable way to convey everything I wanted to share.
I could have more direct feedback with my followers. I realized that the advice, tips, and outfits I shared were important to people, so I became an image consultant.
At that moment, I realized I was a public figure for many girls, and they valued the content I created. Young women often come forward to seek support and feel better about themselves. A makeover can improve their self-esteem and even their health.
To continue strengthening my relationship with my audience, I decided to open an online store. Many women wanted to purchase the clothing I shared.
Even with my website and clothing store thriving, social media connects me with my followers. They are as passionate about fashion as I am. In my community, a synergy is created. We help and advise each other.
I upload new outfits daily and their comments give me more ideas. Fashion is a world that is constantly changing, and the same goes for my community. Today I have more than 40,000 followers and growing.
My online store is a market where I can further help support the people who are there because they have confidence in my opinions. I am proud of where I am in my life, and I love to work hard. Trying to be innovative and offer value and fresh content is paramount. I have even begun to make accessories for my clients.
There are months where I work with many brands, and months where I work with few; but my greatest accomplishment has been joining the Samsung Latin American family.
Everything has been worth it. My work today makes me feel valued and happy.
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